history behind the branding name and logo.
The term "Argha" refers to
offering, usually consisting of water, milk,
flowers, fruits or other auspicious items.
The concept and usage of argha are significant in various Hindu rituals, symbolizing the devotee's offering of devotion, purification, and submission to the divine. In many rituals, argha is used to honor and invoke the blessings of gods and goddesses, reflecting the spiritual connection and communication between the devotee and the divine.
Argha symbolizes the devotion of the worshipper, representing a physical manifestation of their spiritual offerings to the gods. It's a gesture of respect, reverence, and submission to the divine.
In the worship of deities like Lord Vishnu, Krishna, and Durga, the argha is used to purify and welcome the deity's presence into the ritual space. The act of pouring water or milk from the argha onto a sacred idol or into a fire during homa (fire ritual) serves as a link between the earthly and the divine.
om bhur
bhuvah
svah
Now, let's delve into Argha's symbol.
The Sri Yantra, also known as Sri Chakra, is an ancient symbol in Hinduism, representing the cosmos and the unity of the manifest and unmanifest aspects of reality. Its origins are steeped in mysticism and are closely linked to the worship of the divine feminine, primarily in the forms of Goddess Lakshmi and Goddess Tripura Sundari.
Sri Yantra appears in the 'Yantra' section of the Vamakeshvara Tantra, which is part of the tantric tradition that worships the divine mother through complex rituals and symbolic representations. The Sri Yantra is believed to have been used for millennia.
sri yantra
sri yantra
The Sri Yantra symbolizes the goddess in her form as Tripura Sundari, one of the ten Mahavidyas in Shaktism tradition.
The Sri Yantra consists of nine interlocking triangles that surround and radiate out from a central point, or bindu. These triangles are framed by two concentric circles of lotus petals, all enclosed in a gated frame called the 'bhupura', resulting in a unique and meaningful mascot for the company.
